| McDonald’s ™ adopts Mobile Couponing |
McDonald’s ™, the world’s leading foodservice retailer, launch mobile couponing campaigns using TopVoucher solution in restaurants
 With this project McDonald’s ™ Portugal becomes the first restaurant chain efficiently and successfully using mobile couponing promotions. M-Marketing ChannelsMcDonald’s ™ mobile couponing campaigns are broadcasted via different channels accessible and managed through TopSolutions m-marketing platform: • SMS or MMS - registered members from TMN marketing database (X-Mensagem) receive a mobile discount voucher as code in a picture message (SMS or MMS) to their mobile phone, enabling them to receive McDonald’s ™ discounts. Customers who are not registered in this TMN database can also request the mobile coupons by sending an SMS to a McDonald’s ™ number. • Bluetooth – During the Happy-hour (between 3:00 p.m and 7:00 p.m.) customers can also benefit with special discounts, having the Bluetooth feature available and active near the McDonald’s ™ restaurants. Through this channel customers receive as well a special code in their mobile-phone to be automatically redeemed at the restaurants kiosks. How it works? The unique and encrypted bi-dimensional code sent on the user’s mobile phone contains information like restaurant name, vouchers, discounts amount as well as an expiration date. In addition, it ensures that the mobile coupon will be redeemed only once (fulfilling all campaign requisites).  Directly at the McDonald’s ™ restaurants, customers can print and convert their mobile coupon, having instant benefits from McDonald’s ™ discounts and special offers.  Installed in McDonald’s ™ restaurants, custom-made kiosks with a matchless scanner are used to scan the mobile coupon directly from the phone’s screen. Using the built-in GSM-module (GPRS), the kiosk verifies on-line the validity of the coupon against a central database and, in case of a valid coupon, prints out unique paper vouchers redeemable at the cash register. This project come forward as an association between TopSolutions, McDonald’s ™ and TMN, and clearly represents an important landmark regarding mobile couponing in Europe. About McDonald’s ™McDonald’s ™ is the world’s leading foodservice retailer with more than 30,000 restaurants serving nearly 47 million people in more than 100 countries each day. In Portugal, McDonald’s ™ have 117 restaurants, most of them managed by its franchisees. For further information see: http://www.mcdonalds.pt About TMNTMN is the leading Portuguese mobile operator and has maintained its leadership through persistent marketing and service innovation. Far from yield under the pressures created by a more competitive environment and a maturing mobile market, TMN has risen to the challenge, even increasing its market share by several percentage points. For further information see: http://www.tmn.pt |
